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Home / Events / MarketingPulse Webinars: [Session 2] Insider’s Guide to Livestream and KOL Marketing in Mainland China
MarketingPulse Webinars: [Session 2] Insider’s Guide to Livestream and KOL Marketing in Mainland China

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«MarketingPulse Webinars: [Session 2] Insider’s Guide to Livestream and KOL Marketing in Mainland China»

5
June
Friday Fr - 03:00pm
June, 2020
Jun 5 Fr - 03:00pm
03:00 PM
New Territories, Hong Kong SAR, Hong Kong SAR

Description

MarketingPulse Webinars Global fallout from the pandemic has upended business models and consumer behavior forcing drastic changes to advertising spend and marketing strategies. But marketing doesn’t stop! From digital marketing tips to brand communication tactics, the Hong Kong Trade Development Council will hold a series of free #MarketingPulse Webinars to help you keep up to date, stay connected and continue to capture opportunities. [Session 2] Insider’s Guide to Livestream and KOL Marketing in Mainland China A KOL’s live broadcast on Alibaba’s Singles Day last year drew more than 40 million viewers and generated Rmb2.7 billion in sales. Another KOL sold 14,000 lipsticks in 1 minute. Yes, you hear me right – KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming activity has brought a “KOL Economy” driving e-tailing sales growth and also reshaping brands’ marketing strategies. In this session, experienced marketing experts will introduce live-streaming and KOL ecosystems in the mainland, including platforms such as Douyin, TaoBao, WeChat and Red. They will also share tricks and tips brands can use to capture business opportunities, with practical case studies. Date: 5 June 2020 (Friday) Time: 3:00 pm - 4:30 pm Language: Cantonese Speakers: • Mr Chois Choi, Strategy Consultant, Source Network Media Group Limited • Ms Sarah Ouyang, Sales Manager, PARKLU • Ms Rebecca Wong, Founder & CEO, 360 Creative Solution Moderator: • Mr Louis Chan, Assistant Principal Economist (Global Research Team), HKTDC Free of charge, register now: http://www.marketingpulse.com.hk/2020/webinar2/eventful